Experienced marketing professional with over 12 years in consumer product and B2B strategies. Demonstrated success in compelling
copywriting across diverse channels, distilling complex concepts into engaging content across sectors. Skilled in aligning content with company
goals and contributing to the overall strategy. A strategic thinker with a holistic approach to content creation, emphasizing relevance, innovation,
and entertainment. Appreciates and implements efficient processes, fostering seamless collaboration within cross-functional teams. Possesses
extensive experience in remote work, adept at navigating varying time zone schedules.
CREATIVE DIRECTOR, SR. COPYWRITER, CREATIVE CONSULTANT, CONTENT STRATEGIST
Anna VanHorn Content Creation Services (Jan. 2020-Present)
- Collaborated with Arvest Bank PMM team, creating sales-focused content for deposit products, surpassing sales goals ahead of schedule.
- Created and maintained Arvest Bank's Design/Language System, ensuring content alignment with established standards.
- Generated 15+ monthly SEO-optimized blogs for dental marketing agency, prioritizing clinic brand voices and simplifying complex topics.
- Crafted comprehensive website copy for the Sam M. Walton College of Business rebrand, demonstrating brand voice mastery.
- Launched new DTC health products on Amazon for Bayer, incorporating A/B testing of copy to achieve first-quarter sales goals.
ASSOCIATE CREATIVE DIRECTOR, SENIOR STRATEGIC COPYWRITER
Guru Media Solutions (May 2019-Dec. 2019)
- Led a creative team, overseeing end-to-end campaign development and effective collaboration with cross-functional stakeholders.
- Created SaaS startup Maha Global's product marketing materials, distilling complex processes into content aligning with company goals.
- Directed and led the Clover Dairy More than Milk: Dairy Makes us Strong campaign, writing for multiple channels, including celebrity influencer
content and full-page ad in the Sunday Father’s Day edition of the San Francisco Chronicle.
- Notable clients: OrganicGirl Greens, Goddess Garden Sunscreen, Hormel Foods, Nalgene, Ram Dass Foundation, and Climate Collaborative.
SENIOR EDITOR OF WALMART WORLD DIGITAL
Pace Communication (June 2018-May 2019)
- Led digital content strategy as Senior Editor for an online magazine targeting Walmart's 2.1 million associates. Functioned as a journalist,
crafting compelling stories and cultivating leads.
- Collaborated directly with Walmart Corporate Executives, pitching innovative content concepts aligned with client goals.
- Demonstrated expertise in aligning content strategies for a strategic and impactful approach, successfully decreasing bounce rate of website.
COPYWRITER AND DIGITAL CONTENT SPECIALIST
Dentsu Creative (Formerly The Mitchell Agency) (Aug. 2015-March 2018)
- Crafted persuasive content across digital, social, and traditional advertising platforms, including: web, email, paid social, OOH, and more.
- Successfully led the national product launch of Whiskey Hollow Baked Beans and spearheaded the rebranding initiative for Slim Chickens
restaurants, demonstrating expertise in product launches and rebranding efforts.
- Authored gated content thought leadership eBook outlining the agency's proprietary Hyper-Local Marketing approach, showcasing expertise
in content creation and marketing strategy.
SHOPPER MARKETING COPYWRITER
The Mars Agency (Jan. 2014-June 2015)
- Integral member of a dynamic creative team at the Agency of Record for Walmart Corporate HQ, contributing actively to strategic concept
development, activation plans, and meeting client objectives through impactful copywriting and storytelling.
- Notably contributed to both writing and strategy for the official Walmart HQ Shopper Marketing Handbook.
SOCIAL MEDIA COPYWRITER
Ivie & Associates -Walmart Account (Nov. 2012-Jan. 2014)
- As team lead copywriter, provided tailored content and creative direction that aligned with client sales goals and co-op initiatives for
Walmart's expansive social media audience, managing platforms with 34M Facebook fans and 400K Twitter followers.
- Authored and designed Walmart's third most engaging product-based social media post of all time at time of publication.
- Conceptualized and actively contributed to the successful implementation of the Fan Photo of the Week
CREATIVE COPYWRITING
12+ years crafting compelling copy across diverse channels, both traditional and digital; demonstrated ability to drive sales through effective content.
BRAND STORYTELLING
Creates distinctive brand voices for diverse audiences, showcasing expertise in strategic storytelling to drive brand resonance.
CLARITY OF CONCEPTS
Expert in distilling intricate concepts into impactful content that meets compliance guidelines and fulfills product marketing requirements.
COHESIVE VOICE MASTERY
Versatile writing for various audiences, committed to crafting and elevating cohesive brand identity and voice for market relevance.
STRATEGIC ALIGNMENT
Integrates user-centric approaches, strategically aligning content to achieve broader organizational goals for impactful outcomes.